Your real estate website is your 21st century business card.
It’s your first impression when clients want to discover who you are. It tells them what’s most important to you in business and where they fit in. Whatever you do, do not leave the default content on your website. You need to change it. You need to personalize it so that people know that you’re speaking through it to them.
The best way to do that is to look at these 8 different places on your real estate website and personalize them.
1. The home page. A terrific graphic designer can give you a unique and original home page that stands out to your prospects and clients, including a custom biography, a mission statement, maybe even a video of yourself introducing the website to anyone who clicks on it.
2. Business directory. The more useful information you can give prospects to come to your real estate website, the better. What better way than to compile a list of businesses that are relevant to their needs and then allow them to download it so they can take it with them and refer it out when they’re looking for vendors, contractors, home inspectors, etc. The more useful information specific to their city, the more they’re going to look at you as a subject-matter expert and want to come back.
3. Pop-up lead capture. These are great because it literally pops up in front of your website for the prospect to enter their contact information. Once they do that you have the information so that you can send them your newsletter. You can also program it to allow people to sign up for any new listings that may come across so they’ll immediately receive notifications.
4. Team member intro pages. This is similar to an about me page but it focuses on each team member and their background. Make sure that the about me is not literally about you, but about the services that each one of your team members can offer.
5. Your blog. If you want to get in SEO’s good graces you need to create original content that isn’t duplicated elsewhere and provides valuable information for prospects. You should be blogging at least two posts a week, if not more.
6. Neighborhood information. Create a neighborhood resource that prospects can use. A searchable map for example, of all the listings in the area, the local schools and where they’re located. The more information given in the front end, the better. You’re going to place yourself as a subject-matter expert for prospects to come back.
7. Testimonials. These are wonderful because they add the social proof you need. People are less likely to believe you when you are touting your own achievements and awards, but if you can get other people to sing your good praises, they’re more likely to believe it.
This also reinforces their decision to go with you, because if other people have had success they reason they will too.
8. Social media. Integrate social media into your websites. Post all your blog content onto your feeds, including Facebook and Twitter. This will funnel prospects straight to your website.