Real Estate Facebook Marketing: It’s Not All About You

Kevin Johnson, Broker/CEOReal Estate MarketingLeave a Comment

Real Estate Facebook Marketing

Sites like Facebook and Twitter are competing to provide you with the best platforms to promote your business.

If you tap into real estate Facebook marketing, you can reach more people a lot faster than you would trying to meet them face-to-face. For those of you who have been in the real estate industry for awhile, face-to-face communication used to be the main way to drum up business.. In addition to using the telephone, door-to-door marketing was the way to go. There wasn’t another option.

Times have changed.

It’s different now. You can reach thousands of people with well-placed Facebook ads. Facebook can change your lead generation game–if you do it right. The trick is to understand how to use Facebook in such a way that sets up your business and channels people to your page without mixing in your personal life. Keeping the two separate is very important.

In short, real estate Facebook marketing is not all about you.

It’s about how you can use it to serve others in your business. You need to establish yourself as a subject-matter expert and every piece of content that you write should reflect that perception. Give them a reason to follow you and they will.

The very first thing you want to learn is that whenever you’re trying to appeal to a market or persuade somebody to hire you, your credentials and what you’ve accomplished is never as important as showing prospects what you can do for them. People don’t want a laundry list of your life achievements. They want to know how your life is going to help their life. The sooner you can tap into that and show them, the faster they will want to work with you and Facebook is the perfect vehicle to show them how you can help solve their problem.

What do you need?

You need well written content, a business Facebook page and a landing page that does one thing, and one thing only. Grabs their contact information. From there you can follow up with them. Having a website full of useful and valuable information and using Facebook to funnel them there can change the way you market your real estate business.

Again, it isn’t about plugging your own services. It’s about providing free valuable content so that they want to come back on their own. Just keep in mind that it isn’t all about you.

It’s about what you can do for the client.