Your real estate website is the modern-day business card only better because it doesn’t just list your name and telephone number. It can represent you 24 hours a day, seven days a week.
How you want it to represent you is an entirely different matter. That’s up to you and based on how well you design and optimize your content. Failure to design and optimize it correctly and it could work against you.
In this technological age, people want information quickly. You can lose somebody within three seconds of them clicking onto your site if you don’t deliver the information they want instantly. Every bit of your content must be created to hook the reader into staying through the entire article to listen to what you have to say.
If your website isn’t allowing that to happen, it’s useless. As in, slightly less helpful than a digital door stop.
Avoid Generic Real Estate Websites
It isn’t enough just to buy a basic website and a host content. If the content doesn’t grab your readers and keep them wanting more, it’s useless. If you aren’t educating readers about your expertise and the industry, you’re wasting your time.
Your website should never be generic. It needs to be tailored to your specific niche and the clients your serve. It should be user-friendly allowing for information to be easily searched. Every single user experience should reflect the code of your business: honesty, integrity, education and specialty. Before you can give it to them, you need to succinctly identify what that means to you and your business.
Buyers are looking for an agent who is honest, trustworthy, has integrity and who will have their best financial interests at heart. Sellers are looking for the same thing in addition to an agent who can reach potential buyers, price their home competitively and sell their home in a timely manner. The website doesn’t have to be complicated, but it needs to be a wealth of information and knowledge where anyone looking for information on how to buy or sell their home can come and instantly identify you as a leading subject-matter expert in the industry.
Real Estate Website Resource:
Looking for a low cost, quality website for your real estate business? OneBlue Real Estate Broker and Owner Kevin Johnson recommends AgentFire.com. For less than $2,000 you can have a highly optimized, hyper-local website that will propel your business.